PUBLIC DIPLOMACY DURING CRISES AND CONFLICTS: THE COVID-19 CHALLENGE

The spectacular evolution in communication technology, and not only, enabled the world to achieve today a high degree of interconnectivity interdependence that would have been hard fathom only couple decades ago. economic, political and, alas, health crises swiftly cross political, cultural religious borders yield consequences where they appear. This phenomenon forces national institutions international organizations communicate with public opinion at transnational level, process also achieved through diplomacy. present article suggests framework action which diplomacy may be used as an instrument case crisis provoked by Covid-19 pandemic. current period time is seen critical moment, can permanently shatter societies. There are considerable dangers beyond impact pandemic on people’s lives, ranging from economic might prove more serious than one 2008/9, accentuated democracy geopolitical changes, while could mitigate or eliminate these possible evolutions.